While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally.
This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment.
Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.
One of the keywords of our time, 'globalization' frames how we understand our interconnected world. An ambiguous signifier carrying multiple meanings, the term is usually used to refer to the extension and intensification of social relations across the world. Many works have been authored that deal with various aspects of globalization. However, it is surprising that no critical history of the concept has yet provided a historical mapping of its conceptual origins, evolution, and genealogical lineages.
This book investigates the meaning formation of 'globalization' by featuring interviews with twelve prominent academic pioneers of the new trans-disciplinary field of Global Studies, who were central in forging the 'career 'of the concept of 'globalization'. Together with an introductory chapter, these interviews clarify how and why a previously obscure scholarly concept suddenly exploded in the public discourse of the 1990s. In particular, the interviews trace the processes by which economistic discourses of free market economics became the basis for the influential association of the meaning of 'globalization' with the dominant neoliberal framework of the 21st century.
This book was originally published as a special issue of Globalizations.
This collection of literature attempts to compile many of the classic works that have stood the test of time and offer them at a reduced, affordable price, in an attractive volume so that everyone can enjoy them.