While economy or budget hotels have been popular in western countries since the end of the Second World War, they have only emerged as a sector in their own right in China since the mid-1990s. Indeed, as a new service industry sector, economy hotels in China demonstrate important characteristics which can be used to illustrate and help explain China's current economic progress more generally.
This book provides a comprehensive overview of the economy hotel sector in China. It covers macro-level social-cultural, economic, environmental, geographic and development issues, alongside micro-level consideration of the budget hotel companies' innovative management and marketing procedures, business expansion strategies, general hotel management and operation issues, as well as an analysis of some leading entrepreneurs in the sector, and in-depth case studies examining the most successful economy hotel companies in China. Huang and Sun argue that the rapid development of budget hotels in China demonstrates how, under the influence of globalisation, Chinese businesses have become more innovative as they apply successful western business models to China. In turn, they show that the China model is fundamentally different in terms of its driving force, which lies purely in its domestic travel market, fuelled by China's continued economic growth. There is therefore much to explore about both China's market situation and business practices in the economy hotel sector and this book makes an important contribution to our understanding of China's new business environment.
Based on extensive fieldwork and investigation, Economy Hotels in China will be welcomed by students and scholars of tourism, hospitality, business studies and Chinese studies, but it will also appeal to practitioners of business management in these sectors who are interested in China's development and business opportunities in China.
In historical studies, 'collective memory' is most often viewed as the product of nationalizing strategies carried out by political elites in the hope to create homogeneous nation-states. In contrast, this book asserts that collective memories develop out of a never-ending, triangular negotiation between local, national and transnational actors.
Wheezy Tweet doesn't have an easy life. She lives in a foster home run by the tyrannical Mrs. Bodely; she suffers from multiple disabilities; and despite her many medications, she still sees monsters everywhere. To make matters worse, Wheezy's new boyfriend is turning into a dangerous were-crab, and her grandfather has been stolen and replaced with an endless nothing-along with much of the United States. Now it's up to Wheezy to stop them from taking the entire earth. Small and powerless she might be, but she has a cockroach named Forn Hall to mentor her, a few alien friends at the Stardust Hotel to assist her, and a boundless sense of optimism to keep her going when everything seems hopeless. Can Wheezy Tweet save the universe ... again? Author Bio Ralph Bourne taught special education for twenty-seven years. He has written several musical plays, including Calliope and Moses Leads the Children. He is also the author of Don't Believe It, Martha and The Unfortunate Crack in the Universe, another Wheezy Tweet adventure.